Context: We helped expand the brand’s reach to include XMST, ZMC, PRT, ALM, XMV, and DMC to the family of projects within the Full Spectrum Energy Investment™ initiatives.
Deliverables: Brand & Web Development / Messaging / Capacity Support
During discovery of the greater vision of XMC, it became clear that the solutions they’re bringing to the market extended past one company to include a spectrum of projects, technologies, tools, and companies.
Working closely with their team, we positioned XMC visually as the foundation for the growing XM brand. We expanded upon the periodic element logo design XMC originally had, interpreting XMST, and later other projects in this manner.
With visuals in place, focus became the development of websites for XMST and XMC during periods where an increase of attention was taking place. Collateral was then flowed across digital and print assets including letterhead, email signatures, and business cards.