Wellness

Senior Living

Helping seniors find full-service personalized care and connection in their communities

The challenge

To increase applications

WelbeHealth’s Program of All-Inclusive Care for the Elderly (PACE) helps seniors receive health services from their homes and at Welbe’s neighborhood centers.

Participants in the program have access to doctors, dentists, home care, physical therapy, transportation, meals, and community.

We were brought in to help more seniors discover and enroll in the PACE program in the surrounding communities of Welbe’s neighborhood centers in California.

How we helped

Lead generation

We helped connect their digital ecosystem, develop lead flow, create and optimize landing pages, and A/B test creative on different platforms to determine ones that worked best for their target audience.

Working with their team, we were able to establish greater effectiveness across the board through engagement via social media campaigns, paid search, and location targeting, with technical tagging in place to ensure return on ad spend.

Our done-with-you approach allowed for greater impact through ongoing combined efforts of our teams.

The results

Lead calibration

Weekly, monthly, and quarterly targets focus on providing an increasingly advanced approach to deliver their important message to those who need it most. It is a great privilege for us to work alongside their team in serving the needs of elders in the communities they are in.