Technology

Data Security

Support on the pathway to acquisition

The challenge

Capacity

As a leader in data protection, Titus’ software solutions help organizations in financial, government, military and healthcare industries securely handle their data. We were brought in for advanced marketing support on the lead generation and content creation fronts.

How we helped

Leads & Content

Our role quickly became an extension of Titus’ marketing team. An interactive lead generation landing page was first on deck, resulting in an increase of mid-funnel lead engagement.

Our team worked closely with Titus’ talented marketing team to develop a number of videos ranging from humorous ads, informative showcases, and main stage spots for their annual general meeting. Brand awareness, customer engagement, and company internal communication tools were all a part of this mix.

Our work helped their team increase the bandwidth and refine the focus of their marketing message. Taking it a step further, we helped their team shape the concept, design, and execution of an industry thought-leadership magazine, who’s monthly issues combined to form a quarterly journal reflective of industry happenings.

Levelling up their brand game, we rolled up our sleeves going to work alongside the team to run a company-wide rebrand. This meant many assets, PDFs, solution briefs, data sheets, webinars, presentations, internal and customer facing materials.

Following this, Titus was acquired by HelpSystems.

The results

Aquisition

During our engagement, Titus was acquired by HelpSystems (now Fortra) and was integrated into its comprehensive cybersecurity portfolio. Our versatile digital marketing support was effective in helping Titus achieve its marketing objectives.

Since then, Titus’ successful merge has meant exposure to broader markets and integration into more companies’ strategy for cybersecurity than ever before.