Context: We helped address key marketing challenges for the global expert in software for data classification, data identification, and security automation.
Deliverables: Lead Generation / Content Creation / Video Production / Rebranding
Our role quickly became an extension of Titus’ marketing team. An interactive lead generation landing page was first on deck, resulting in an increase of mid-funnel lead engagement.
Our team worked closely with Titus’ talented marketing team to develop a number of videos ranging from humorous ads, informative showcases, and main stage spots for their annual general meeting. Brand awareness, customer engagement, and company internal communication tools were all a part of this mix.
Our work helped their team increase the bandwidth and refine the focus of their marketing message. Taking it a step further, we helped their team shape the concept, design, and execution of an industry thought-leadership magazine, who’s monthly issues combined to form a quarterly journal reflective of industry happenings.
Levelling up their brand game, we rolled up our sleeves going to work alongside the team to run a company-wide rebrand. This meant many assets, PDFs, solution briefs, data sheets, webinars, presentations, internal and customer facing materials.
Following this, Titus was acquired by HelpSystems.