Wellness
Dementia Care
We provided the support needed to help a cognitive care innovator reach their enrolment target goals.
Growth
Lead Generation
Context
We helped a diverse group with expertise in neuroscience, cognitive therapy, and technology in the early stages of their journey, as they set out to tackle how to prevent slow cognitive decline.
Deliverables
Lead Generation / Website / Creative & Content
The challenge
Grow user base
elovee is a cognitive rehabilitation service provider with a mission to improve the lives of adults who experience difficulty with attention or memory through technology. They offer assessments, interactive online therapy and personalized care.
We were brought in during their product development phase to solve a challenging problem they faced: to sign up new users and retain regular users to test and refine their early product.
How we helped
Lead generation
We helped develop lead flow through shaping their message, creating and optimizing landing pages, as well as A/B testing creatives and different platforms to find the ones that worked best for their target audience.
We managed all paid ads, created tracking tags, set sequences, and analyzed what was working – making adjustments accordingly.
The results
Targets reached
With our help, Elovee was able to find 300 interested candidates, 100 of those decided to onboard their pilot program, and 20+ stayed on as regular users who loved the product.
Since then, Elovee has expanded their service offerings and developed a full fledged tech-enabled program to help hundreds who are experiencing cognitive impairment improve how they think, feel, and function.