Technology
Cybersecurity
Supporting the rebranding of a leader in cybersecurity
Acquisitions
Rebrands
Technology
We increased the production bandwidth for a global IT giant during a critically important season of a company-wide rebrand.
Deliverables
Rebranding / Capacity Support / Advertising Design
The challenge
Company-wide rebrand
Prior to 2022, HelpSystems, a global cybersecurity leader, acquired multiple companies and rebranded each into the HelpSystems brand. Following the acquisition of Titus, we supported their design team with many rebrands.
Near the close of 2022, it was a honour to continue to support the team in their company-wide rebrand to Fortra™ with marketing production and rebranding of their many customer facing assets.
Today, Fortra™ is creating a simpler and stronger future for cybersecurity. Their portfolio of integrated software solutions services a global clientele, keeping their customers safe and providing a refreshing, positive change in the cybersecurity space.
How we helped
Design support
We worked seamlessly as an extension of their team to transition thousands of digital and print assets.
Case studies, solution briefs, data sheets, guides, customer stories, infographics, power point presentations, and more took shape from the old brand to new. In addition we supported with static and animated digital ads for the display network, video editing support, and additional daily design support.
The results
Brand launch
Our team was efficient and scalable in our design support solutions during a busy 3 months, positively impacting and supporting the design team through the rebrand.
The new brand officially launched in November 2022, marking a new era for the global cybersecurity leader.